Finally, although the results of our study showed that gender does not affect intention to use and WOM intentions, we found that having an occupation exerted a significant effect on intention to use food delivery apps. In contrast to previous literature that does not often treat occupation as a potential variable in the explanation of behavior, our study revealed that employed people tend to use these applications more often than those who have no occupation. This finding is not surprising as, in comparison to other groups without occupations (e.g., unemployed, retired), workers tend to have more money and less time to cook or to go food shopping; thus, food delivery apps are a very convenient alternative for this customer segment. ...
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